Online shop in Poland – 27 million potential customers are waiting for you!
Interestingly, Poles prefer to shop in online stores operating in Poland. Only 12% of Polish Internet users shop on foreign websites. The conclusion is obvious: you need a store based in Poland to reach local customers.
Polish online shoppers - who are they?
According to the Omni-commerce report from June 2020 (unfortunately, it is only available in Polish):
- 83% of Poles have access to the Internet
- 72% of Polish Internet users buy online (3 times as much as in 2019!)
- 1 in 4 of them do shopping online more than five times a month
- Half of the Internet users shop online on their laptops. The other half uses mobile devices for shopping (be sure to make your website mobile-friendly and responsive!)
- 12% of Polish Internet users shop on foreign websites.
72% of Polish Internet users who shop online make up more than 27 million potential customers. This number includes people from different age groups, among them seniors. However, the largest group is people aged 35 to 49, primarily residents of large cities (with over 200,000 inhabitants). Mobile devices are more likely to be used by women; the youngest Internet users are in the 15-24 age group.
Online shopping habits of Poles
Poles buy clothes, shoes, books, CDs, cosmetics, electronic devices, and event tickets online. Compared to previous years, in 2020, there was a significant increase in expenditure on groceries, interior design (including furniture), and decoration products. Unsurprisingly, experts associate this trend with the current COVID-19 pandemic. The important thing is that the pandemic convinced Poles that shopping online is safe. Poles do their shopping mostly on online marketplaces, with Allegro.pl being the competition's unmatched leader.
Poles shop online because they like saving time and money
Saving time and money is the most crucial reason Poles shop in online stores. To conquer the Polish market, you need to be fast. More than 80% of buyers want the delivery to be carried out within 24 hours of placing the order. You can also offer a free return policy, competitive shipping prices, lower costs, and various discounts to encourage shopping.
The secret ingredient: parcel machines
The quality of logistics services in Poland is very high. You may outsource all of the steps of the logistics chain, from storage to order processing. The most popular package delivery methods include courier services and parcel machines. Postal services take third place on the podium. Parcel machines (paczkomaty) are automated parcel collection points. In Poland, more than 7,000 of these machines are spread throughout the country. Customers can collect their deliveries on their own 24 hours a day, seven days a week, which is very convenient, and many people choose only this way of delivery.
Build credibility from the very beginning of your market presence
Research shows that Poles consider online transactions to be safe. The sellers themselves are the primary source of their doubts, which is why you need to establish your credibility from the very onset of your market presence. A great website considering the Polish cultural context will lay the foundation for your success. You'll find more on this topic in 5 ways to make your translated website more successful.
Source: Omni-Commerce Report, June 2020
Need an experienced e-commerce translator? Get in touch with me today! >>
Let's team up
Since 2011, Langbay has specialized in translations that empower companies to succeed in the Polish market.
We meticulously adapt your brand's communications to match the tone and voice you've cultivated and resonate with the unique cultural nuances of Poland.
Reach out to us, and let's explore the potential of our collaboration.
If you are considering entering your business into the Polish marketplace, there are advantages to forming strategic partnerships in Poland. With its politically stable and thriving economy, Poland offers lucrative investment potential for foreign investors. Your company in Poland can tap into a large pool of skills, resources, and technologies.
Translating your mobile app can be a powerful way to promote your brand, gain new customers, and increase your sales internationally. However, a poorly translated application may lead to users leaving it because no one wants to use an incomprehensible and challenging product.
Artificial Intelligence has revolutionized how we approach many aspects of our lives, but using AI for translation has many pitfalls. So, how does AI affect the translation process? In this article, we look at issues arising for those relying on AI for their business translations.
SEO translations are a critical component of any company’s international success. In this article, we explore common challenges, the importance of choosing the right keywords, and the role of professional translators in your SEO strategy.
When you are looking to start a business in Poland, it is essential to have a good understanding of the Polish consumer. This will enable you to effectively translate and localize your proposition, so you can successfully launch your brand in this new marketplace. We share some insight, facts, and stats about Poles’ shopping habits.
When SEO is combined with effective translation, you can attract customers in new markets through your website and increase your sales. What is SEO translation?
Exclusive Bonus Just for You