Online shop in Poland - 27 million potential customers are waiting for you! - Langbay: tłumaczenia polsko-angielskie EN
Langbay: tłumaczenia polsko-angielskie EN
Get a Quote
All

Online shop in Poland – 27 million potential customers are waiting for you!

The E-commerce market in Poland is one of the fastest developing e-commerce markets. With over 38 million inhabitants, around 83% of the population has access to the Internet. Each year, the number of people doing their shopping online increases.
Maja Walczak
Maja Walczak
17 November 2023
Langbay: tłumaczenia polsko-angielskie EN - Online shop in Poland – 27 million potential customers are waiting for you!

List of contents

Polish online shoppers - who are they? Online shopping habits of Poles Poles shop online because they like saving time and money The secret ingredient: parcel machines Build credibility from the very beginning of your market presence

Interestingly, Poles prefer to shop in online stores operating in Poland. Only 12% of Polish Internet users shop on foreign websites. The conclusion is obvious: you need a store based in Poland to reach local customers.

Polish online shoppers - who are they?

According to the Omni-commerce report from June 2020 (unfortunately, it is only available in Polish):

  • 83% of Poles have access to the Internet
  • 72% of Polish Internet users buy online (3 times as much as in 2019!)
  • 1 in 4 of them do shopping online more than five times a month
  • Half of the Internet users shop online on their laptops. The other half uses mobile devices for shopping (be sure to make your website mobile-friendly and responsive!)
  • 12% of Polish Internet users shop on foreign websites.

72% of Polish Internet users who shop online make up more than 27 million potential customers. This number includes people from different age groups, among them seniors. However, the largest group is people aged 35 to 49, primarily residents of large cities (with over 200,000 inhabitants). Mobile devices are more likely to be used by women; the youngest Internet users are in the 15-24 age group.

Online shopping habits of Poles

Poles buy clothes, shoes, books, CDs, cosmetics, electronic devices, and event tickets online. Compared to previous years, in 2020, there was a significant increase in expenditure on groceries, interior design (including furniture), and decoration products. Unsurprisingly, experts associate this trend with the current COVID-19 pandemic. The important thing is that the pandemic convinced Poles that shopping online is safe. Poles do their shopping mostly on online marketplaces, with Allegro.pl being the competition's unmatched leader.

Poles shop online because they like saving time and money

Saving time and money is the most crucial reason Poles shop in online stores. To conquer the Polish market, you need to be fast. More than 80% of buyers want the delivery to be carried out within 24 hours of placing the order. You can also offer a free return policy, competitive shipping prices, lower costs, and various discounts to encourage shopping.

The secret ingredient: parcel machines

The quality of logistics services in Poland is very high. You may outsource all of the steps of the logistics chain, from storage to order processing. The most popular package delivery methods include courier services and parcel machines. Postal services take third place on the podium. Parcel machines (paczkomaty) are automated parcel collection points. In Poland, more than 7,000 of these machines are spread throughout the country. Customers can collect their deliveries on their own 24 hours a day, seven days a week, which is very convenient, and many people choose only this way of delivery.

Build credibility from the very beginning of your market presence

Research shows that Poles consider online transactions to be safe. The sellers themselves are the primary source of their doubts, which is why you need to establish your credibility from the very onset of your market presence. A great website considering the Polish cultural context will lay the foundation for your success. You'll find more on this topic in 5 ways to make your translated website more successful. 


Source: Omni-Commerce Report, June 2020

Need an experienced e-commerce translator? Get in touch with me today! >>

List of contents

Polish online shoppers - who are they? Online shopping habits of Poles Poles shop online because they like saving time and money The secret ingredient: parcel machines Build credibility from the very beginning of your market presence

Let's team up

Since 2011, Langbay has specialized in translations that empower companies to succeed in the Polish market.

We meticulously adapt your brand's communications to match the tone and voice you've cultivated and resonate with the unique cultural nuances of Poland.

Reach out to us, and let's explore the potential of our collaboration.

Blog

Knowledge Base

Are you looking for valuable insights to maximize your business's impact in the Polish market? Do you want to stay ahead of the game with the latest trends in marketing and English-to-Polish translation? Our expert resources offer a wealth of knowledge, so you can discover the power of finely-tuned translation services and take your business to new horizons.

Exclusive Bonus Just for You

Get Your Free eBook

Take your first step towards success in the Polish market with our eBook on starting and navigating a business in this unique landscape! This valuable resource will kickstart your journey and give you the tools you need to thrive in a new realm. And the best part? It's completely free!

This site is protected by reCaPTCHA and the Google Privacy Policy and Terms of Service apply.