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SEO Translation – 10 Steps for Better Market Reach

When SEO is combined with effective translation, you can attract customers in new markets through your website and increase your sales. What is SEO translation?
Maja Walczak
Maja Walczak
17 November 2023
Langbay: tłumaczenia polsko-angielskie EN - SEO Translation – 10 Steps for Better Market Reach

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How to Apply SEO Translation? 10 SEO Best Practices What's the Difference Between SEO Translation and SEO Localization? Using SEO in Business Translations

Combined with effective translation, SEO becomes a powerful tool for businesses looking to attract customers in new markets. In this article, we'll explore ten key steps to help you enhance SEO translation and, therefore, reach new markets, merging the skills of a translation project with SEO expertise.

So, what is multilingual SEO, and why is it important in digital marketing? SEO stands for search engine optimization. This is the process of helping a website rank on search engine listings like Google. Improving your optimization will make your website more visible to online visitors.

Effective SEO translation and localization go beyond just translating your content. It involves a strategic approach where an SEO expert applies specific tactics to optimize your website content for SEO. This is where human SEO expertise becomes invaluable. This process is crucial when adapting your site for different languages, ensuring it maintains high visibility in search engine rankings post-translation. To successfully translate your content, it's essential to integrate SEO strategies, considering keywords and local market preferences. By doing so, you leverage the benefits of SEO to make your content both engaging and easy to access for your target audience.

How to Apply SEO Translation? 10 SEO Best Practices

We have listed key steps below to show our SEO translation process: 

  1. Step 1: Keyword Research
    Ideally, you will already have a good understanding of your customers’ search patterns and behaviors. But bear in mind these might vary in different countries; a translated keyword might not have the same meaning as the original keyword. Research search phrases people are using online in a specific geographic region.
  2. Step 2: Cultural Context
    If you want your translated website to perform well, you will need to use culturally contextual keywords and phrases. Make sure your content is relevant and appropriate for the target audience. The SEO won't work if the translated keywords and marketing content are irrelevant to the people in the destination country.
  3. Step 3: Quality Translation
    The importance of using precise and grammatically correct translations for SEO cannot be understated. If the translated wording is of poor quality or lacks the right meaning, your website visitors might click away to a competitor's website. And once they have gone, they might not return, resulting in a missed sales opportunity.
  4. Step 4: SEO Titles and Meta Descriptions
    On-page SEO necessitates the translation and localization of meta descriptions. These brief snippets appear on the search engine listing and encourage people to visit your website. Ensuring that meta descriptions are both engaging and relevant is a key tip for SEO success.
    When it comes to SEO, the positioning of keywords within titles is also vital. Placing your keyword at the beginning of a title can improve the effectiveness of SEO optimization. This practice makes your website more accessible and appealing to users, boosting your overall online presence.
  5. Step 5: SEO-Friendly Article Structure
    Utilizing the header tags (H1, H2, H3) on a webpage is very important in SEO. It must be done correctly during the SEO localization process. If you want to rank higher on a search engine listing, you need to include keywords in these header tags. If these headings are poorly translated, they will not make sense to website visitors.
  6. Step 6: Keyword Placement
    The strategic placement of keywords in a translated webpage or blog article will increase your online visibility. This process involves using enough keywords and variations throughout the content – not too many or too few. Using too many keywords will impact your SEO in a negative way. A good SEO translator will translate your text while strategically placing keywords. It is a critical factor in the success of SEO efforts.
  7. Step 7: Translated Alt Text for Images
    Adding keywords to the alt text for images on your website is a valuable SEO exercise. Alt text is what will appear on the screen when an image does not download correctly. When Google crawls a webpage, it will take this tag into consideration. So, don’t forget to translate the alt text within any images used on web pages and blogs. By paying attention to these details, you enhance the technical SEO aspects of your site, contributing to better search engine rankings and a more inclusive user experience.
  8. Step 8: Content Localization 
    Content localization is much more than translation. This is the process of adapting content to resonate with the customers you wish to visit your website. Localization focuses on providing an enhanced user experience by reflecting details relevant to the user, e.i. language nuances, currency, and measurements.
  9. Step 9: Use of Anchor Text in Translated Content
    When used correctly and sparingly, anchor text can be useful for SEO. This involves hyperlinking a phrase on one webpage to another relevant webpage. Therefore, it is essential to correctly translate and optimize anchor text. You might not be able to control anchor text backlinks from external websites.
  10. Step 10: Proofreading for SEO
    Before a translated and optimized website goes live, it is essential to thoroughly check key areas for SEO. This includes applying the right keyword density, checking readability, and the cultural appropriateness of the text. This important final stage will ensure your website has been translated correctly for the intended audience.

What's the Difference Between SEO Translation and SEO Localization?

SEO translation and SEO localization, while similar, serve different yet complementary roles in international digital marketing. These services are often offered by translation companies and translation agencies that specialize in adapting content for global audiences with SEO in mind.

SEO Translation: a Foundation for International SEO

SEO translation is the process where a translation company takes content from one language and translates it into another, ensuring that the translated content is optimized for search engines. This service goes beyond basic translation by incorporating keywords relevant to the target market. When a business uses SEO translation services, it means they're not just translating words; they're also adapting their SEO titles and descriptions to resonate with the search habits of the new audience. However, translation alone may not fully capture the cultural nuances or specific market needs.

SEO Localization: a Step Beyond Translation

Localization is the process that takes translation a step further. While SEO translation focuses on accurately converting and optimizing text, SEO localization involves a deeper level of cultural adaptation. This includes translation, keyword optimization, and content adaptation to reflect local customs, values, and buying behaviors. It's an addition to SEO that ensures the content resonates with local audiences on a cultural level. Localization might involve changing examples, idioms, and images to be more relevant to the local market and optimizing for local search engine trends.

Using SEO in Business Translations

Effective SEO translations require more than using translation services and exact literal translation. 

If your business wants to target the Polish market, SEO translation will increase the visibility of your website to Poles. Your products or services, slogans, and key marketing messages must also be translated into the target language. You must identify your goals for the website translations and the target audience. This ensures your content has the same appeal and is culturally appropriate.

An experienced SEO translator will streamline the process, ensuring every step is covered, including effective content localization. Hiring an SEO translator with years of expertise is more beneficial than using machine translation tools or any other automatic translations. This will ensure that your content appeals to the readers and performs well on search engines.

For more information on content translation, SEO strategies, tips for SEO translation, and other SEO tactics, follow me on LinkedIn and Facebook.

List of contents

How to Apply SEO Translation? 10 SEO Best Practices What's the Difference Between SEO Translation and SEO Localization? Using SEO in Business Translations

summary

Effective SEO translations need more than just word-for-word translation. It’s important to know your audience and goals to create content that resonates culturally. Opt for an experienced SEO translator over automatic tools for content that engages readers and ranks well on search engines.

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Planning to enter the Polish market? Choose a pro SEO translator for translations that hit the mark and rank well. Fill out the form for our optimization services. Stay connected with me on LinkedIn and Facebook for unique tips and strategies on SEO content translation.

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