Five ways to make your translated website more successful

Five ways to make your translated website more successful
A well-designed multilingual website will help you reach your international markets successfully.

Language verification carried out by a native speaker will ensure that your website contains no mistakes that are caused by a lack of cultural knowledge.

Maximize the potential of your website

Your website is a business card that enables customers to get to know you and assess whether they can trust you. By sharing information about your products and services on it, you build relationships with your customers. The ultimate success of your offer depends on the quality of your communication.

Your website is also an online marketing tool that will help you collect user information and gain new customers. No matter what purpose you want to achieve through your website, translation errors significantly impact your success rate. Here are five things that you might want to consider in order to increase your effectiveness.

1. Accurate translation vs. dedicated website

Brands with multilingual websites that provide content designed for a specific market are usually more likely to be effective than companies that translate the same content into different languages. The choice depends on the characteristics of the end-users in a given country. If you want to demonstrate to your customers that you understand the country in which you offer your services or products, working with a native speaker will help you build a better understanding with new and existing customers. Every polyglot knows how difficult an art translation is. Even though the tools supporting a translator's work are continually improving, only a human being who understands the culture of the target language can immediately spot words or phrases that are inappropriate in a given cultural setting.

2. Translation of system messages

If you have an extensive website with a store or a number of automated messages sent to your customers, you may want to have them translated as well. The translator will ensure that they are correct and consistent with the rest of the website.

3. Linguistic correctness (crucial for the Polish market!)

As aforementioned, your website is your business card. You have only one chance to make an excellent first impression, especially in Poland. Many Poles find it challenging to gain fluency in a foreign language because the Polish education system focuses on error detection. Many educated Poles feel uncomfortable speaking in a foreign language due to the fear of making mistakes. At the same time, they are incredibly critical of any stylistic errors on websites.

4. Essential proofreading

One of the most common mistakes, which is usually caused by the desire to save time rather than money, is skipping the proofreading step. Proofreading costs are not high, and the process ensures that your website is not riddled with errors. Typos are not only irritating to the reader; they can also distort the meaning of a message entirely. Communication to the customer has to be crystal clear. If the customer gets confused or deterred by errors, they will leave your website.

5. Translation of marketing content

When looking to translate your website, choose a person with extensive experience in marketing and sales translation. It will guarantee the accuracy and persuasive effectiveness of your content. An experienced and qualified translator can improve the text to achieve the best results.

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