9 best practices for mobile app translations and localization
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9 Best Practices for Mobile App Translations and Localization

Translating your mobile app can be a powerful way to promote your brand, gain new customers, and increase your sales internationally. However, a poorly translated application may lead to users leaving it because no one wants to use an incomprehensible and challenging product.
Maja Walczak
Maja Walczak
11 January 2024
Langbay: tłumaczenia polsko-angielskie EN - 9 Best Practices for Mobile App Translations and Localization

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Mobile App Localization Process Localize your App in the Right Way to Boost Your Downloads

Translating your mobile app can be a powerful way to promote your brand, gain new customers, and increase your sales internationally. However, poor mobile app translations may lead users to leave it because no one wants to use an incomprehensible and challenging product. In this article, I will show you step by step what the process of translating a mobile application should look like with the help of a professional translator. You will learn why it is not worth using automatic translation and AI.

Nowadays, most people spend their lives making decisions using mobile devices such as smartphones and tablets. For a mobile app to succeed in market expansion, the text needs to be in the target audience’s native language. But it's all about the right language. The wording needs to be intuitive, relevant, and correct. This requires much more than straightforward translation; mobile apps perform better when localization is used. The app should be tailored to the audience regarding local references and nuances to ensure relevance and cultural appropriateness. The language displayed on your app is the key to whether people download your app and continue to use it.

Mobile App Localization Process

This guide below explains a typical approach to mobile app translations offered by professional translation companies:

Step 1: Initial Consultation

It’s important to have a localization strategy to focus on your target market and their language. When you work with a translator specialized in mobile app translations, they will discuss your project scope and business objectives. They will suggest relevant approaches for adapting the text to suit the culture. For a PoIish market, for example, your translator will suggest cultural nuances relevant to Poland.

Step 2: Content Extraction

There is a technical process for extracting the translatable text. This requires separating the source code from any content needing to be translated. Your translator should be able to work with various file formats. The app text and messages can be isolated as special files called resource bundles. Apple and Android devices vary in the way that text can be exported.  

Step 3: Translation and Localization

Professional translation includes cultural appropriateness, and the correct meanings of any text need to be expertly translated and localized. It is essential that your translator understands the full context of the text. So, give them a demo and instructions on how the app interface should function. If you produce an app that is localization-friendly, this will save you both money and time in the long run.

Step 4: Proofreading and Quality Assurance

Once the app has been translated, the content needs to be proofread thoroughly to ensure quality. Accurate and contextual translation will provide a better user experience, resulting in the continued use of the app in a new market. This requires checking specific grammatical differences to ensure the translated language reads logically.

Step 5: Integration of Translated Content

Implementing the translated text back into the app has to be done correctly to ensure every aspect of the app works fine. This involves using translation software and the correct file formats for a seamless integration. Once the content has been fully integrated into the mobile app, you will need to carry out a number of checks. Your mobile app translator will assist you with these vital checks.

Step 5: Integration of Translated Content

Implementing the translated text back into the app has to be done correctly to ensure every aspect of the app works fine. This involves using translation software and the correct file formats for a seamless integration. Once the content has been fully integrated into the mobile app, you will need to carry out a number of checks. Your mobile app translator will assist you with these vital checks.

Step 6: Testing

Testing is an essential stage for an app translation. Verifying the translation in real app conditions lets you see whether the translated text is received correctly. This is a key part of your app’s user experience, ensuring it will be used as designed. An experienced mobile app translator will test your translated app to see if the interface still works correctly.

Step 7: Update and Maintenance

You will need to factor in any updates or potential improvements, ensuring any future informational text has the correct translation. Accommodating app updates and improvements during this stage will result in a more efficient mobile app.

Localize your App in the Right Way to Boost Your Downloads

In summary, developing a mobile app that caters to a global audience is challenging, and one of the biggest hurdles is the translation process. There are several complexities involved in translating the content of an app, such as ensuring that the text is culturally relevant and accurately translated and that the app's user experience is tailored to different languages and cultures.

To make your app successful, you must create an engaging and relevant user experience that resonates universally. This means crafting content that is not only accurate but also culturally appropriate. Additionally, you must ensure that your app's user interface is easy to navigate. Therefore, you shouldn't rely on machine translation (e.i. Google Translate). All things considered, you don't want to lose money due to poor mobile app localization. And this will happen if you don't hire the right people to handle the proper localization process. So don't forget to ask the chosen company about their workflow during the app localization project. Now you're equipped with knowledge how it should look like.

Working with a professional mobile app translator can be a game-changer. An expert translation team like us can provide valuable insights and suggestions on overcoming potential challenges. Therefore, your translated app will resonate with your target audience. We maintain the integrity of the original content and ensure the translated text is culturally appropriate. In other words, we help you create an app that is appealing to users across the globe. By working with a professional translator, you can make your app relevant to users across different languages, cultures, and regions. This will attract new users and boost your app downloads in your target foreign market.

List of contents

Mobile App Localization Process Localize your App in the Right Way to Boost Your Downloads

summary

To make your app successful, you need to overcome the challenges and design an engaging and relevant user experience that resonates universally. This means creating content that is not only accurate but also culturally appropriate. Additionally, you must ensure that your app’s user interface is easy to navigate and use, regardless of the language used. Therefore, you shouldn’t rely on machine translation.

Let's localize your app for Polish users

Let’s localize your app for the Polish market. You won’t get just a mere translated text from us. We’ll make sure your app really clicks with the Polish users.

Let's localize your app for Polish users

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